Social Media

Together with NYU's Office of Undergraduate Admissions, I developed and promoted the NYU emoji keyboard. The app averaged 320 weekly users, each engaging for an average of 22 minutes per quarter.

I brainstormed, designed graphics, and wrote copy for NYU Alumni's April Fools Day pranks, which were always in the top-three most viral content of the year.

One of NYU Alumni's most engaging social media campaigns is the annual NYU Alumni March Madness competition. The campaign manager selects a theme, identifies 16 alumni for the brack, creates cohesive branding, and oversees the contest throughout March until the winner is chosen. I managed this campaign in 2016 and 2017.