March Madness - Campaigns
Overview
One of NYU Alumni's most engaging social media campaigns is the annual NYU Alumni March Madness competition. The campaign manager selects a theme, identifies 16 alumni for the brack, creates cohesive branding, and oversees the contest throughout March until the winner is chosen. I managed this campaign in 2016 and 2017.
2016 Alumni Entrepreneurs
The campaign reached more than 29,000 Facebook users and received 231 likes on Instagram. More than 1,400 users visited the site to learn more about the competition, and 84 submitted their completed brackets.
2017 Notable Alumnae
The campaign reached more than 58,000 people, up 29,000 from the previous year. We had 117 participants, 256 reactions, and 18 shares.
