April Fools
To increase engagement across the NYU Alumni social media platforms, I brainstormed, created graphics, and wrote copy for our April Fool’s Day Prank from 2015 to 2018. These posts were consistently in our top-three highest-performing social media posts for the year.
Screenshot of 2018 Instagram post. Image description: NYU logo, but the torch is replaced with a slice of pepperoni pizza.
Screenshot of 2017 post on Instagram. Image Description: The mascot Bob Cat sits with a real life bobcat in the wilderness.
Screenshot of 2016 post, Image description: A squirrel tosses their graduation cap while fellow students cheer at Yankee’s Stadium.
Screenshot of 2015 post. Image description: Washington Square Arch is painted purple.