NYU Alumni Benefits Newsletter
Part of our five-year strategy is to raise awareness about the benefits available to alumni. In support of this goal, I developed the NYU Alumni Benefits Newsletter. This newsletter is sent to our domestic audience quarterly and our global audience semi-annually. Because of the vast difference in location, we highlight a variety of digital benefits in the global newsletter, while the domestic newsletter highlights U.S.-specific benefits.
Results
The domestic newsletter has an open rate almost 4% higher than our email average and the click-through rate increased by 5% during the first year of publication.
The global newsletter consistently has a nearly 12% click-through rate.